I'm Flora M Brown ( read my bio if you don't know me), and for more than seventeen years I've run a successful gift basket business, presented in dozens of gift basket seminars and classes, led a gift basket professional network, and helped many others get their gift basket businesses off the ground.
If you're a gift basket designer who wants to add pizzazz and increased profits to your business, I want to share with you techniques, tips and strategies to help you attract more customers, offer a superior service, and have fun in your business. |
Just a few scenarios to demonstrate the possibilities:
- You just started a gift basket business. By learning valuable tips and strategies from the beginning, you start off running your business successfully.
- You have been running a gift basket business . You have a few customers but are frustrated by not being to generate the profits you want and a loyal customer base. Putting some key tools and strategies in place can help you attract perfect prospects for your services. You will learn to promote your business using the most efficient ways to market and promote your business as well as manage your inventory, price for profit, run your office smoothly and choose the best payment and delivery options.
- You have discovered that gift basket seminars, classes and conferences have dwindled.
You may have enjoyed attending gift basket classes, seminars at major gift shows or attending gift basket conventions to add to your knowledge and skills. With fewer options available you may also have decided that it’s cost prohibitive to invest the registration, airfare, hotel, rental car and other expenses that make attending these shows.
- You want to extend your business from part-time to full-time. Maybe you recently retired or were laid off and now have time to expand your business into the profitable endeavor you know it can be. You don't have to be an expert in every aspect of running a successful business. Through this home study course you can learn from professionals in the gift retail and gift basket business who survived several economic downturns and are ready to share their success stories with you.
If any of these scenarios describe your situation, the home study course I have created is perfect for you.
Introducing the first home study course
in the gift basket industry.
My 7-week Gift Basket Business Home Study Course offers a unique combination of instruction, feedback and resources that help you grow your own successful gift basket business.
Each weekly module presents teleseminar that was recorded live as well as additional readings, audio tips, an interview with an industry professional, design tips and resources. This course makes it easy and convenient to gain the knowledge and resources you need all from the comfort of your home.
Click here to buy the 7-week
home study course now!
$497
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Email from a coaching client
You know those list of questions that you have piling up? Need fresh advertising ideas or want to know what to say to get customers interested?
What would you give to be able to check off your whole list of "Find Out How to..." and where do you find all that information?
Easy. Just ask Flora Brown.
I found the information that I received to be of excellent value. In particular she had helpful suggestions and links for further information on the variety of topics that I had questions about regarding networking, photo shooting, marketing etc...
As I continue to grow my business and have further questions or problems, I know who I can turn to knowing that I will get useful advice.
Janice Currey
Tasteful Gifts |
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Learn everything you need to make your gift basket business profitable.
Since successful gift basket business involves numerous logistical, marketing, business and design challenges --the Gift Basket Business Home Study Course offers a concentrated combination of live teleseminars, lessons, interviews with industry experts, audio tips and much more of what you need to know to succeed.
Click here to buy the 7-week
home study course now!
$497
|
Week 1
Business models: Strategies and Options
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More than five ways you can make money from gift baskets and gift items so you can decide which model or models make the most sense for you (dropshipping, consignment, convention gift bags, )
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Best strategies for using free gift baskets to promote a service, seminar or cause
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How much can you charge? The most lucrative business models - and what you need to make them work
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Want steady, long-term profits from gift baskets? Two routes to that.
- Retail vs. homebased--challenges and benefits
Comment from subscriber of an e-course
I really enjoyed the lessons learned and it couldn't have come at a better time. I'm VERY new to the business and am attending my very first craft fair this weekend as a way to "get out there", and I needed a few low cost ideas (yet still beautiful!) so this was perfect timing for me! Thanks for the ideas and keep 'em (e-classes) coming!
Trena Jones,
Gifts By Daydreams |
Week 2
Nuts and bolts: All the do's, don'ts and don't-think-about-its
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Initial supplies, inventory, and equipment
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Claim and organize space
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Permits, licenses, insurance
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Startup costs and sources
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Business plan
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Payment systems—getting paid
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Identify your niche market
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Ongoing learning
Week 3
Marketing and promotion: Best ways to attract customers
1. Attract your niche market customers
- Stand out from competition
- How to attract affluent market
- How to find niche market
2. How to market
- Promotion materials—brochures/postcards
- Photographing your designs
- Reaching your market via letters, newsletters, social media
- Press releases
3. Corporate presentations
- Planning
- What designs to take
- What to wear
- What to say
4. Networking on and offline
- Social media
- Traditional networking
- Using Meetup.com
Comment from subscriber about the website course
Thank you so much for offering this course. . . I found it to be very informative and a great help. I had a basic web site already designed but by using the information in your course, I think that I made some major improvements to it.
I used to design web sites many years ago when I worked for a computer company, but this was my first web site for myself (You get real fussy when it's your own). I would without a doubt recommend this course to anyone in the gift basket business. Thank you again.
Lisa O'Neil
LeeAnn's Gift Baskets |
Week 4
Gift basket design, delivery and pricing
1. Design basics
- Choosing themes
- Choosing containers
- Selecting content
- The role of ribbon and enhancements
2. Advanced design techniques
- How to fasten breakables in basket
- What products to avoid mixing
- Designing with delivery and shipping in mind
3. Delivery basics
- Local hand deliveries
- Packing to minimize problems
- Major carriers—differences
- Destinations, costs, time zones
Click here to buy the 7-week
home study course now!
$497 |
Week 5
Finding Products/Vendors
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Attending gift shows and conventions
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Getting acquainted with manufacturers, vendors and distributors
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Working with vendors—minimum orders
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Locating online sources
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Locating local sources
Week 6
Web design and presence
Week 7
Business Operation with an Exit Plan
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Managing your money
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Recordkeeping
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How partnering with others saves money, time and energy
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Outsourcing, delegating and hiring
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When is it time to reorganize or sell your business?
In addition to the seven instructional teleseminars recorded live (Estimated value: $900), you receive:
Comment from subscriber of an ecourse
“I found that each lesson was very informative. The lessons seem as if they were written just for me. Each lesson was down to earth in its language and explanations.
Thank you. ~Sara |
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Examples: Sample documents of promotional web/email/postcard copy, sample press release, sample business plan and more. (Value: $250)
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Resources: A outline of the sessions on the website as well as the names and contact information of vendors, programs, web services, packaging supplies and everything else you might need to get your gift basket business up and running. (Value: $100)
While the total value you receive is more than $3,500, you pay just $497.
How is this program unique?
In addition to this being the first gift basket business home study course, numerous components make this program stand out from other seminars and training programs.
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A multitude of business options: Most gift basket business seminars assume you share the business goals and resources of the person sharing their experience. When this isn't true, much of the advice becomes useless. Instead of sharing just one person's experience, however successful, the Gift Basket Business Home Study Course gives you many viable business options to learn from.
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A multitude of tools: Likewise, instead of providing ideas and tools from one person sharing what worked for them, you get tools and samples from a variety of gift basket business professionals. In short, the Gift Basket Business Home Study Course is a comprehensive learning experience, including not only instruction but also the practical tools, encouragement, personal help and support that help you create success on your own.
Get started on your gift basket business success now!
Click here to buy the 7-week
home study course now!
$497
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Throughout the history of mankind, the people with the knowledge ruled. We may have retired our clubs and sticks (to some extent) and given up writing on cave walls, but the people with the knowledge still rule.
If you want to see your business grow you must spend time learning about your craft, about your business and applying what you learn to your business.
Get the skills and learn strategies that will propel your business forward.
Let’s face it, there are times when you feel short on ideas. Or perhaps you spent the early days of your business accumulating inventory and now you’re surrounded by supplies and dusty gift items, exhausted from doing the onesie-twosie gift baskets.
Doing lots of work, but little to show for it? Working long hours for low pay? Do you want to land corporate orders so you can enjoy a steady stream of income.
If you’re really serious about succeeding in your business you will want to avoid some of the mistakes made by many and do what has worked for others.
You don’t want to reinvent the wheel, and you certainly don’t want to be the Lone Ranger.
Even the Lone Ranger didn’t work alone.
Trying to learn all you need to know and do all you need to do by yourself will doom you to failure.
According to research done by Dunn and Bradstreet, 90% of all small business failures are due to poor management stemming from a lack of knowledge.
Convinced to take classes? Ready to start learning fresh techniques? But where do you go?
At one time there were many gift basket classes in major metropolitan areas. They were offered at community colleges, community centers, YWCA’s, recreation centers, craft stores and other places. But times have changed.
Gift basket design and business classes are sparse. The few that are being offered in many communities are usually just demos presented by well-meaning crafters who aren’t knowledgeable about the gift industry as a whole. The seminars presented at the Gift Shows are great opportunities to get motivated, but the limited time of each prevents any in-depth attention to specific aspects of the business.
Look around your area and you’ll find out that what I say is true.
Even if you could find classes in your area, perhaps you don’t have time to travel to them. You’d love to attend the seminars at Trade Shows, but the cost of travel, hotels, food and time away from your job or business may be prohibitive.
Or you could cruise the Internet and find some classes and products available there. But it’s hard to know who to trust . There are so many people making outrageous claims and trying to part you from your hard-earned money. The scams are brazen and endless (Did you get the email from the Nigerian bank manager who wants to share millions with you if you’d just email him your bank information?)
So how can you take classes, get help with building your business, learn the strategies for growing your business? How can you build your knowledge now?
What you need is access to classes at your convenience, at affordable prices, but most important that offer actionable tips that when applied to your business will bring sure results.
Here at Gift Basket Business World we offer a variety of ways to learn that will suit the needs and budget of everyone.
We can be the catalyst for your success. Even veterans in the business still take classes, read articles and books, attend Gift Shows and are always on the hunt for more information and sources.
I have developed some exciting learning experiences for you, but I don’t do this alone. I have spent the last fourteen years not only growing my own business, but networking with other retailers and wholesalers around the world, building relationships through my seminars and writing with major Gift Shows but most importantly, helping gift basket business owners like you through consulting.
Increase your profits by learning some of the best kept secrets in the small business community. Learn about sources for your products and techniques that a few gift basket designers keep secret so they can take the lead and watch their profits soar.
When asked if she was interested in sharing her knowledge at a local seminar, one local basketeer said, “No. I don’t like to share.”
You may have experienced this closed-mouth policy from some of the successful retailers in your area.
In the learning opportunities here at Gift Basket Business World, things are just the opposite. The information will flow. I will share with you every successful technique, great sources and more from my own experiences and those of others. I will share with you the results of my own reading, research and classes and seminars that I attend.
There are many things you can learn that will start to put more cash in your pocket right away:
