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Gift Basket Business World Newsletter
Your Roadmap to Tips, Resources and Tools That Increase Your Profits
July 11, 2006--Issue 100
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Last week's tip: Get Customers Where Your Target Market Gathers
This week's tip: Use Your Hardest Working Business Tool
It's only 2-1/2" X 3" in size and yet it has more potential for doubling your business than any other business tool. It's your business card. Whether it works to its potential, however, depends on you. We all put our business name and basic contact information on our business cards. But that often leaves lots of unused space that could be working for you.
Your business card has two sides, right? Use both of them. Put a slogan, call to action or a picture of your product on the other side? The recipient will be surprised that there's something on the other side and thus more likely to remember your company.
A business card is a mini bulletin board. Give it a headline with your strongest marketing point or a hook that will cause the recipient to call you, or better yet, place an order.
Consider a vertical orientation or a folded card. It doesn't have to be oversized, flashy or expensive either.
If you're a new company, invest in a professionally-looking, but not expensive card. Even if your company has been around for a while, resist the urge to spend an exorbitant amount on your business card. Its effectiveness doesn't depend on its cost.
When you attend networking meetings and other places where you encounter potential clients, distribute your business card liberally, but only to people who request one. Throwing a handful of your cards on every table at a luncheon is a waste of your cards and totally ineffective.
The best use of your card is to exchange cards with someone with whom you've just made meaningful contact. Jot down any important information you want to remember about this contact on the back of her card. Now you can help her recall where and how you met when you follow up by phone or email. And with your card in hand she'll be able to do the same.
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Attention Subscribers
To say thank you for your support we have launched our free giveaway program again. The first subscriber to open her newsletter will receive free inventory. Once the winner is notified you will have 24 hours to email your mailing address to us. If we don't get a response from you, the prize will go to the subscriber who opened the newsletter second, and so on.
~Congratulations to last week's winner, Shirley Mills of Australia --July 4, 2006 issue~
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Keep up with the industry and stay inspired. Read my blog at http://giftbasketbusinessworld.blogspot.com
---------------------------------------------------------------------------------PERMISSION TO REPRINT: You may reprint the tips from the Gift Basket Business World Newsletter in your own print or electronic newsletter. But please notify us where they will appear and include the following paragraph at the bottom of the tips.
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©2006 Flora Brown Associates. All Rights Reserved.
Reprinted from "Gift Basket Business World Newsletter," a free ezine
featuring tips, resources and tools that increase profits for gift basket retailers
Subscribe at http://www.giftbasketbusinessworld.com/
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Contact Information
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email: flora@giftbasketbusinessworld.com
address: 446 S. Anaheim Hills Rd,#167
city/zip: Anaheim Hills, CA 92807
phone: 714-637-1455
web: http://www.giftbasketbusinessworld.com
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