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Gift Basket Business World Newsletter
Your Roadmap to Tips, Resources and Tools That Increase Your Profits 
July 18, 2006--Issue 101
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Last week's tip:  Use Your Hardest Working Business Tool

This week's tip:  Find Out Why the Devil Wears Prada--Create Your Company's Brand

 

The recent movie starring Meryl Streep was set in the high-priced fashion world of Prada, Armani, Dolce Gabbana, and others, all spelled M-O-N-E-Y. Watching all the fur, leather and haute couture may cause those of us who are not part of that world to wonder why anyone would pay thousands for a purse and other high fashion. While craftsmanship is part of it, it’s not all.

Customers don’t buy products. It’s the company’s story, the connection, and the belonging that the brand ensures that convinces customers to hand over their money.

 

Read the full article.

 

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Looking for products near you? Get one of our state directories, now available for New York, Washington State,

 California and Texas.

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Make your needs known. Participate in the poll on the homepage of my website.

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Attention Subscribers

To say thank you for your support we have launched our free giveaway program again. The first subscriber to open her newsletter will receive free inventory. Once the winner is notified you will have 24 hours to email your mailing address to us. If we don't get a response from you, the prize will go to the subscriber who opened the newsletter second, and so on.

~Congratulations to last week's winner, Vicki Green of Nevada --July 11, 2006 issue~

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Keep up with the industry and stay inspired. Read my  blog at http://giftbasketbusinessworld.blogspot.com
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PERMISSION TO REPRINT: You may reprint the tips from the Gift Basket Business World Newsletter in your own print or electronic newsletter. But please notify us where they will appear and include the following paragraph at the bottom of the tips.
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©2006 Flora Brown Associates. All Rights Reserved.
Reprinted from "Gift Basket Business World Newsletter," a free ezine
featuring tips, resources and tools that increase profits for gift basket retailers
Subscribe at http://www.giftbasketbusinessworld.com/
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Contact Information
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email: flora@giftbasketbusinessworld.com
address: 446 S. Anaheim Hills Rd,#167
city/zip: Anaheim Hills, CA 92807
phone: 714-637-1455
web: http://www.giftbasketbusinessworld.com
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When creating gift baskets remember to learn about your clients needs and budget. Then select inventory that matches these needs.

Return to Gift Basket Business World often to learn about the best sources for great gifts and gift basket supplies.