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Gift Basket Business World Newsletter
Your Roadmap to Tips, Resources and Tools That Increase Your Profits
July 25, 2006--Issue 102
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Last week's tip: Find Out Why the Devil Wears Prada--Create Your Company's Brand
 This week's tip: Fishing for Clients? Use the Right Bait
Successful fisherman have many techniques that they often share with buddies. As I listen to their enthusiastic accounts I realize that going after corporate clients is much like fishing.
1. Decide which type of fish you want to catch.
Most gift basket designers have found that the corporate client is best. That includes not just decision makers in large corporations, but small to medium sized companies as well.
2. Go where your target fish gathers.
You wouldn't expect to find fresh water fish in salt water, would you? Join the associations, clubs and networks where your type of client is active. Attend regularly and build relationships.
3. Use bait that they'll grab.
Companies use gift baskets to say thank you, to recover lost customers, to show appreciation, all aimed at increasing their business.
Many choose gourmet food baskets, while some lean toward non-food or themed designs. The best way to find out what your clients prefer, however, is to ask them.
No matter what bait you use, you will need to let your target clients know you exist. The best way to do that is to send out press releases. Learn to write winning press releases courtesy of the nation's leading publicity expert, Joan Stewart, The Publicity Hound®. She's a former newspaper editor, a small business owner AND she was tapped by Entrepreneur.com as its public relations expert. Get her dynamic tips now=>"89 Ways to Write Powerful Press Releases for the Web."
4. Once you have them on the hook, reel them in quickly.
After your client has stated a preference, price point and delivery date, ask for the order. Note the details and prepare a contract or agreement.
5. Repeat steps 1 through 4 for future fishing success.
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©2006 Flora Brown Associates. All Rights Reserved.
Reprinted from "Gift Basket Business World Newsletter," a free ezine
featuring tips, resources and tools that increase profits for gift basket retailers
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