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Gift Basket Business World Newsletter
Your Roadmap to Tips, Resources and Tools That Increase Your Profits
May 23, 2006--Issue 93
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Last week's tip: Embrace the Wedding Market
This Week's Tip: Look Around You for Marketing Opportunities
When the American Society for Engineering Education holds its 113th Annual Conference and Exposition in Chicago this year there will be some serious sessions devoted to weighty concerns. But the planners know the important of balancing the event with fun, so they have planned major entertainment for the participants and their families.
Look around your city, state and region for conferences, conventions and celebrations where organizers will need gifts as part of their events. One of the best places to start finding upcoming events is the calendar of events on your local convention center's website. When I looked up the one in my area, Anaheim Convention Center, I discovered that they have listed events through June 2007. That gives me time to select the events I think will need my services and time to contact the show organizers.
To decide on which organizations to contact I'll look for events that will cover several days, that are open to the trade only, that have planned entertainment and preferably have scheduled sit-down awards dinners. Many of these events will also show a list of exhibitors who may be interested in buying gift baskets to give away so they can collect business cards.
Other places to look are probably right in your nearby neighborhood, like this community fitness challenge, a weight loss competition in Ohio. Get busy looking. Marketing opportunities are all around you.
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Keep up with the industry and stay inspired. Read my blog at http://giftbasketbusinessworld.blogspot.com
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©2006 Flora Brown Associates. All Rights Reserved.
Reprinted from "Gift Basket Business World Newsletter," a free ezine
featuring tips, resources and tools that increase profits for gift basket retailers
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