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Gift Basket Business World Newsletter
Your Roadmap to Tips, Resources and Tools That Increase Your Profits
June 20, 2006--Issue 97
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Last week's tip: Keep It Simple Sweetie
 This Week's Tip: Use Books, Magazines, Stationery and Games to Enhance Your Themes and Increase Your Profits
Creating custom themes was once a challenge as basketeers sought themed packaging for their designs. As manufacturers listened to the needs of the gift industry they produced more themed gourmet food and gift items. But there is another, and sometimes more cost-effective, way to create your themes using readily available books, magazines, stationery and games in your designs. Here are some ideas to get you started:
1. Golf themes-- a gift book of tips on improving the game or wall calendar featuring famous golf courses
2. Welcome to your new home--magazines on decorating, selecting specific furniture, landscaping. If the recipient is moving to a new state, consider a regional magazine that will help them learn about their new locale, such as Arizona Highways.
3. Gardening--magazines or books with tips on planting by seasons
4. Patio party summer theme--set of party invitations, party games or puzzles
5. Wedding, baby and anniversary-a set of thank you cards will make it convenient for the recipient to respond to the gift-giver
6. Bon voyage and get well--books of quotations, game and puzzle books, journals
7. Hollywood or movies theme--A book of celebrity quotations called Hollywords is featured in the design pictured above. To the right of the gift book is a deck of playing cards sporting a Hollywood theme.
You can save money on books, magazines, stationery, games and calendars if you keep your eyes open for them in discount, warehouse and closeout stores. Publishers, too, will offer great bargains when they liquidate certain titles.
Using books, magazines, stationery, games and calendars will not only make your designs unique, but will help increase profits too.
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Attention Subscribers
To say thank you for your support we have launched our free giveaway program again. The first subscriber to open her newsletter will receive free inventory. Once the winner is notified you will have 24 hours to email your mailing address to us. If we don't get a response from you, the prize will go to the subscriber who opened the newsletter second, and so on.
~Congratulations to last week's winner, Delilah Palacio of Colorado~
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Keep up with the industry and stay inspired. Read my blog about getting help for starting your business at http://giftbasketbusinessworld.blogspot.com
--------------------------------------------------------------------------------- PERMISSION TO REPRINT: You may reprint the tips from the Gift Basket Business World Newsletter in your own print or electronic newsletter. But please notify us where they will appear and include the following paragraph at the bottom of the tips.
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©2006 Flora Brown Associates. All Rights Reserved.
Reprinted from "Gift Basket Business World Newsletter," a free ezine
featuring tips, resources and tools that increase profits for gift basket retailers
Subscribe at http://www.giftbasketbusinessworld.com/
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Contact Information
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email: flora@giftbasketbusinessworld.com
address: 446 S. Anaheim Hills Rd,#167
city/zip: Anaheim Hills, CA 92807
phone: 714-637-1455
web: http://www.giftbasketbusinessworld.com
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